Animation & Motion Graphics

Animation and motion graphics can illustrate complex ideas visually. Think of motion graphics like a visual aid. Some ideas (especially big, abstract ones) are hard to explain with words or still images. A few seconds of motion graphics can clear everything up perfectly. This can be done on a website with pure code and CSS or in the form of a video file.

Animation is used for stories. Anyone who’s seen a Pixar film knows that animation can be a powerful storytelling medium. Motion graphics can bring statistical data to life, but animation can bring characters to life with emotional narratives, creativity, and artistic expression.

Users spend 88% more time on a website that has video.

Video generates 1200% more shares than both images and text.

Videos up to 2 minutes long receive the most engagement.

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